Informing an expansion decision for a steel importer

Outcome

The analysis shaped the following year's Mexico strategy and was presented to the divisions in the United States, Mexico and Venezuela.

Context

A steel importer that needed to ground its sales strategy in scattered market data from public and private sources.

What we did

Bring the data together
Unstructured data from public and private sources organized into one consistent database.
Analyze the market
Analysis of the Latin American steel market and its trends.
Share the findings
Power BI reports shared with sales teams and managers to set the sales strategy.
Carry the recommendation
The analysis presented to the divisions in the United States, Mexico and Venezuela.

From scattered sources to a shared decisionPublic and private data is consolidated, analyzed, then put in the hands of the people who decide.

Before

After

The following year's Mexico strategy built on an analysis shared by the sales teams and leadership.

Technologies: Power BI
Data modelling
Market analysis
Format: Market analysis and Power BI reporting for the sales teams and leadership.
Practice: BI & analytics
Related services: Data & AI Assessment

Contact

Let's start with an assessment: your data, your questions, and what to build to answer them.

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